Learn about EatFirst's history and get to know the team.
From this spring, we have expanded our range, so that we can now also serve teams in the Netherlands and Germany in their catering requests.
We are changing the order-in for Eatfirst and internationalizing our products and services. We launch our first office in London, UK.
Because of COVID 19 we have decided to spend all our energy on Australian market. In addition, we will merge the B2B Food Group with Order-In. As a result, we are closing Caterwings in Germany, Lemoncat and Monbanquet.
The B2B Food Group takes over Monbanquet
The B2B Food Group acquires Lemoncat
B2B Food Group acquires Order-In, the market leader in Australia, and Caterwings.
Adrian Frenzel founds the B2B Food Group, driven by the desire to improve the quality of the dishes served in the workplace with an innovative technical solution.
Before founding EatFirst, Adrian has been the Co-CEO of HelloFresh US and Chief Operations Officer of Rocket Internet. Prior to that, he was COO of EPIC Companies, ProSiebenSat.1’s Berlin based incubator. Adrian started his career at McKinsey working across the globe on Operation topics as Engagement manager. Adrian is living with his wife and 2 kids in the heart of Berlin.
Christoper joined EatFirst in 2019 as Country Manager. Prior to this, he worked as a Management Consultant for Bain & Company. He experienced the consumer goods corporate environment as well by working at P&G. He graduated with honors in Industrial Engineering & Product Innovation at Politecnico di Torino.
Before being EatFirst’s Australian Managing Director, Markus covered the role of Operation Manager at Hellofresh AU. Previously he had experienced the Investment Banking sector at Credit Suisse and Lehman Brothers. He only later joined the startup ecosystem by founding & managing INCENT Corporate Services in Berlin before moving to Australia
Martijn’s extensive knowledge in the food & beverage industry traces back to 2003 when he joined RedBull as a Market Striker. Since then, he has worked as a Sales Manager at Just-eat Netherlands & Benelux, Market Manager at Hungr and finally Managing Director at Quandoo. In 2018 he joined b2bfood group, and now takes the reigns as Director for Oh My Lunch in Netherlands.