Innovating in the B2B food space since 2018
Over the past couple of years, our team has been tirelessly working on building an exceptional group, marked by 7 successful acquisitions spanned across two continents. Despite the challenges imposed by the COVID situation, we have remained resilient and driven in our efforts. To further expand our reach, we are now venturing into a third continent, solidifying our presence on a global scale. Such continuous growth and development signify the hard work and dedication invested by our team, making us incredibly proud of what we have accomplished thus far.
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Our story
Acquisition of Feedr
The B2B Food Group acquires Feedr from the Compass Group. Feedr expands to Germany and Netherlands by integrating the existing European business from the B2B Food Group
Rebranding Australia to EatFirst
The Australian business, previously Order-In, is rebranded to EatFirst
Covid-19 restructuring
Due to Covid-19 we had to restructure our businesses.
Acquisition of Monbanquet
The B2B Food Group acquires Monbanquet
Acquisition of EatFirst
The B2B Food Group acquires EatFirst in the UK.
Acquisition of Lemoncat
The B2B Food Group acquires Lemoncat in Germany. Lemoncat was founded by Doreen Huber in 2015.
Acquisition of Clover 3
The B2B Food Group acquires Clover 3 in Australia.
Acquisition of Order-In and Caterwings
B2B Food Group takes over Order-In, the market leader in Australia, and Caterwings.
B2B Food Group is born
Adrian Frenzel founded the B2B Food Group, driven by the desire to improve the quality of food served at work with innovative tech solutions
Meet the team
Adrian Frenzel
Before establishing B2B Food Group, Adrian served as the Co-CEO of HelloFresh US and as the Chief Operations Officer of Rocket Internet. Additionally, he spent two years at Gorillas in the role of COO. Currently, Adrian resides in the vibrant city of Berlin with his beloved wife and three wonderful children.
Markus Albert
Before being EatFirst’s Australian Managing Director, Markus covered the role of Operation Manager at Hellofresh AU. Previously he had experienced the Investment Banking sector at Credit Suisse and Lehman Brothers. He only later joined the startup ecosystem by founding & managing INCENT Corporate Services in Berlin before moving to Australia
Katie Fenton
Katie’s exceptional contributions to our European business since joining in July 2019 have solidified her position as the cornerstone of our operations. With her extensive knowledge of our customers and caterers, she has elevated our business to new heights. As our COO, Katie effectively ensures that we meet the needs of both our valued customers and our dedicated caterers.
